The Joes X Roads matchbook is great! I remember it well, but never had the opportunity to go there, it having been torn down to make way for a drecky office park well before I turned 21. What a shame...
Those matchbooks are great. "Joe's Crossroads" in Novato? Wow. Never went there but know people who did. We went to "The Meadows" and, I believe it was "The Blackpoint Inn."